This is beyond doubt something that would really make us get out of bed in the morning. This is the Bed Alarm Clock. Well, the alarm clock is not essentially in the bed, but on the sheets and it features a haptic touch sensitive alarm, with built in speaker and all the controls are embedded in the sheet.
The clock segments are thin and hidden underneath the fabric. They consist of silicone and give the emboss feel via a slat of EPS (electroactive polymer, used for artificial muscles). When activated by electricity, the slat expands and lifts up the silicon segment; giving us the embossed numbers of the clock.
Apparently you can even wash the sheet; the silicon segment and the EPS slat are fixed in a small case. The small cases are arranged on a platen. When you want to wash the sheet, you just remove the platen with the clock components.