Friday, May 7, 2010

New Swatch Watch Concept

Designed by Allen George, this concept Swatch watch design is aimed at a young market that needs a vigorous timepiece which can take knocks but preserve a unique style.

Allen’s design has removed the glass completely which has been replaced by a rubberized protection pad that allows only the tips of the hands to be viewed at the edge.

The design echoes one of the very first Swatch watches to be launched by Swatch which was completely black. Unfortunately this design is currently only a concept.


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